Recently Google revealed some new social reports within Google Analytics. This can help us to measure the real value of a social channel. Social Media is becoming more and more an important media channel that marketeers can use to engage with their customers. This means that it’s more important that those investments can be measured, this will allow us to calculate the real ROI. Continue reading
Since November 2011 Belgian advertisers can use YouTube to promote their products & services. YouTube is the biggest online video site and the second largest search engine (behind Google). YouTube advertising might become an important part in your search strategy. Continue reading
Most companies do nothing to stop competitors and affiliates from advertising on their brand terms because of the difficulty in identifying offending ads.
AdGooroo’s 24/7 automated brand monitoring service solves this problem by identifying those advertisers who are bidding on or using your brand terms in their ad copy. Continue reading